As we know, 2018 FIFA World Cup took place here, in Moscow and other big cities of Russia. A lot of football fans were skeptical about Russia. They were thinking Russia was a cold and unfriendly country. Samara was one of 11 cities to host 2018 FIFA World Cup willing to destroy these stereotypes. The idea of our project was to show Russian hospitality. That is why we decided to pay tribute to the nations coming to Russian Federation for 2018 World Cup. 11 artists were creating 11 giant murals dedicated to the most popular game in the world — football. The total area of artwork was 54000 sq ft.


Result
Social media — 1 mln contacts
Digital — 5 mln
TV — 22 mln
Total coverage of all graffiti at 2018 World Cup — 100 mln